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Hey, What IS 'The Cloud'?
Cloud Computing Explained Without the Buzzwords

Posted by Charlie Recksieck on 2025-03-13
So many terms in tech get bastardized to the point where they lose their original meaning - or cease to be useful.

If you ask 20 people to define "artificial intelligence," you'll get 20 different answers. "Smart" tech used to mean responsive, now it kinda just means that something is connected to the internet. "Machine learning" technically involves models that improve performance based on data; it has now been watered down to mean any algorithm that runs more than once.

What does "the cloud" now mean?


Attempt At A Definition

At its core, "the cloud" just means using someone else's computers instead of your own.

Rather than storing files on a single office server or running software on a specific machine, companies rent computing power, storage, and applications from large data centers operated by providers like Amazon, Microsoft, or Google. These data centers are filled with servers connected to the internet, allowing users to access systems and data from almost anywhere.

Before the cloud became common, businesses typically bought their own hardware and operated their own servers. That approach required high upfront costs and ongoing maintenance - although it offered better control and autonomy.


What The Cloud Offers

Scalability - Instead of buying and maintaining servers, companies pay only for what they use. This flexibility is one of the biggest reasons businesses move to the cloud, even if they don't describe it in those terms. Companies don't end up buying too much infrastructure like they would if they had to stand up their own servers.

Reliability - Cloud providers operate multiple data centers across different locations. If one system fails, another can take over. In theory, using the cloud often means fewer outages and better disaster recovery options. This can also mean slightly better performance/responsiveness.

Security - This might seem counterintuitive. Putting your data on the cloud might seem like a troubling security issue; it can be. But large cloud providers invest heavily in security teams, monitoring tools, and compliance standards. Let’s face it, managed cloud infrastructure is probably safer in the long run than operating small, in-house servers with limited resources.

Remote Work - If there was a stigma about remote work, it was pretty much shattered during the COVID-19 pandemic. Working in the cloud means that employees can access applications and data through a browser instead of being tied to a specific office network.

Easier IT - Small businesses can really benefit from the cloud. There are so many issues and responsibilities for any IT staff. IT workers in small businesses rarely have the time or resources to do everything the right way. With lots of storage and access moving to "the cloud", teams can concentrate on building products or analyzing data.


The Takeaway

In simple terms, the cloud isn't magic.

It's really just a shift from owning computers to renting them over the internet. Once you remove the buzzwords, cloud computing becomes less about hype and more about solving everyday business problems in a smarter way.