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If It Ain't Broke, Don't Rebrand It (Part 1)
Congratulations, You've Ruined Your Brand

Posted by Charlie Recksieck on 2026-11-12
My dad was in advertising his whole career and so many bad campaigns he saw made him crazy. I remember one that particularly drove him crazy was Datsun changing its name in America to Nissan.

In 1981, Datsun was the second-most-popular imported-car make in the U.S. Nissan's American subsidiary reportedly found that only 13% of U.S. consumers knew the Nissan name. Th ... See full post


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