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Counting Sheep
Maintaining Brand Equity with Multi-Category Brands

Posted by Craig Choisser on 2020-04-30
Who says social science can't provide us with anything useful? The Tragedy of the Commons is one of the most enduring concepts from psychology and social science, with a surprising range of applications. In essence, the Tragedy of the Commons (ToC) comes about when a common resource is over-exploited because there is not an explicit cost associated with it that is borne by the ... See full post


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