We all work on optimizing our websites as best we can - whether we have a solo practice, a home business, or an IT staff of 30 supporting 500 employees.

Usually, there are things we wish we had the time or resources to fix on our sites and feel a little embarrassed that we're not doing better.

Hopefully, this exercise will cheer you up.

We're going to look at tech/software companies in the Fortune 100 and see how their websites rank on basic web evaluation tools. If the big boys here can't get it right with their large, hi-tech staffs and resources, then maybe the rest of us shouldn't feel so bad about a website glitch here and there.

We're going to use the PageSpeed evaluator, for mobile performance only (for speed, accessibility, best practices and SEO) and give you the scores and the most interesting results. It's not scientific, but it's not not scientific.



Amazon
Performance: 42
Accessibility: 89
Best Practices: 88
SEO: 92
It took 4 seconds for first "contentful paint" - that's a long time in the modern web. If they weren't so cheap and fast at Amazon, this could be damaging. And if Amazon isn't getting 100 on their SEO score, who is?

Apple
Performance: 60
Accessibility: 92
Best Practices: 100
SEO: 92
I find it more than a little ironic that the makers of the iPhone are running a site that gets a D on it's performance and loading on mobile devices.

Alphabet (aka Google)
Performance: 100
Accessibility: 83
Best Practices: 92
SEO: 73
We did a Google search of "best laptops." Go figure, Google did well on a Google-owned evaluator. I found it interesting that its worst score was for SEO with "Document does not have a meta description" and "Links do not have descriptive text" warnings.

Microsoft
Performance: 74
Accessibility: 97
Best Practices: 96
SEO: 42
For apples-to-apples comparison with Google, we search "best laptops" in Bing. I was about to crow about the SEO score but why does a search result page itself really need to be formatted well for SEO?

Nvidia
Performance: 25
Accessibility: 97
Best Practices: 81
SEO: 77
How did the robots over in AI-land do for making a web page? Let's just say that the brains behind AI have other strengths besides an easy-loading website.

Meta/Facebook
Performance: 67
Accessibility: 88
Best Practices: 81
SEO: 92
Unfortunately, the PageSpeed evaluator can't give an accurate read on Facebook page design since it won't be logged into a real account. I had them evaluate their About page, which is WAY less cumbersome than their normally over-active page. And still, the results weren't too good.

Dell
Performance: 36
Accessibility: 95
Best Practices: 54
SEO: 92
It’s a very sales-y onepage. But why in the world does it take so long to load?

IBM
Performance: 29
Accessibility: 75
Best Practices: 73
SEO: 92
IBM is kind of all over the place with their various scales of B2B products and infrastructure. So, how's the website? Pretty darn crappy when it comes to page speed.

Oracle
Performance: 75
Accessibility: 96
Best Practices: 100
SEO: 92
Probably most similar to IBM in this group for selling infrastructure and B2B products. IBM may be bigger, but Oracle's website is faster. Pretty much the best web design here out of this Fortune 100 technology list.