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Memorable Advertising
What Small Businesses Can Learn From Giant Ads

Posted by Charlie Recksieck on 2022-11-17
In an alternative universe, I worked in advertising. If you ran a simulation or modeled my life starting with the data points of me at college age, probably 45 times out of 100 I would have ended up as an ad man.

I was born and raised with the skillset needed to be an advertising "creative" - and none of the sales skills needed to be an "account man" (except for a s ... See full post


PREVIOUS POSTS

5 Gripes
Grandpa Socks It To Yelp, Twitter and Recipe Sites

Posted by Charlie Recksieck on 2022-11-10 Read post

Professional Diversity
Another Kind Of Diversity

Posted by Charlie Recksieck on 2022-11-03 Read post

PHP 7.4 End Of Life
What's Gained, What's Lost, What To Know

Posted by Charlie Recksieck on 2022-10-27 Read post

Staging Area For Your Website
Definition, Staging vs. Testing & Practical Advice

Posted by Charlie Recksieck on 2022-10-20 Read post

Case Study - Migrating App To New Owner
Successful Transition Example

Posted by Charlie Recksieck on 2022-10-06 Read post

Cookie Sheets Metaphor
How To Work Smarter Instead Of Harder

Posted by Charlie Recksieck on 2022-09-29 Read post

Comedy Club Websites
Is There A Reason They Have To Look So Bad

Posted by Charlie Recksieck on 2022-09-22 Read post

How Often To Update Software - Part 2
Our Thoughts

Posted by Charlie Recksieck on 2022-09-15 Read post

How Often To Update Software - Part 1
The Why Of "How Often"

Posted by Charlie Recksieck on 2022-09-08 Read post

Use Some Tech In Your Writing
Cleanup Those Unforced Errors

Posted by Charlie Recksieck on 2022-09-01 Read post

Tulip Mania
Reminds Anybody Of Cryptocurrency?

Posted by Charlie Recksieck on 2022-08-25 Read post

Market To Others As You Would Market To Yourself
The Golden Rule For Marketing

Posted by Charlie Recksieck on 2022-08-18 Read post

History Manipulation
Why Doesn't Your Back Button Work?

Posted by Charlie Recksieck on 2022-08-11 Read post

Facebook PROS And Cons
Part 2: The Good Stuff

Posted by Charlie Recksieck on 2022-08-04 Read post

Facebook Pros And CONS
Part 1: The Bad Stuff

Posted by Charlie Recksieck on 2022-07-28 Read post

Compromised Mac
Basic Checklist Of Triage Responses

Posted by Charlie Recksieck on 2022-07-21 Read post

Destined To Work With Data
A Software Designer's Origin Story

Posted by Charlie Recksieck on 2022-07-14 Read post

Website Maintenance Schedule
How Often, What To Do, When

Posted by Charlie Recksieck on 2022-07-07 Read post

What In A Good Code Routine - Pt 2
Let's Make A Lasagna

Posted by Charlie Recksieck on 2022-06-30 Read post

What In A Good Code Routine - Pt 1
And How Long Should A Routine Be

Posted by Charlie Recksieck on 2022-06-23 Read post

Unclaimed Property: Get Your $$$
What Unclaimed Property Is And How To Get It

Posted by Charlie Recksieck on 2022-06-16 Read post

Life/Business/Software Lessons From Boogie Nights
"This Is The One They'll Remember Us By"

Posted by Charlie Recksieck on 2022-06-09 Read post

Using GPS - Part 2 (Web Design)
Employing Geolocation On Your Website

Posted by Charlie Recksieck on 2022-06-02 Read post

Using GPS - Part 1 (AutoCAD)
Geolocation And AutoCAD

Posted by Charlie Recksieck on 2022-05-26 Read post

Authorizing Office 365 Fix
"Sorry, we can't connect to your account. Please check your internet connection, and then try again." Solution

Posted by Charlie Recksieck on 2022-05-19 Read post

Working Interviews
If It Doesn't Smell Right, Don't Do Them

Posted by Charlie Recksieck on 2022-05-12 Read post

Cron Jobs
How To Automate Almost Anything On Your Website

Posted by Charlie Recksieck on 2022-05-05 Read post

Tweety Awards
Honoring Excellence In Twitter Embarrassment

Posted by Charlie Recksieck on 2022-04-28 Read post

Voice Search SEO
If You Ain't First, You're Last

Posted by Charlie Recksieck on 2022-04-21 Read post

Broken Links - Big Sites
Even Huge Companies Have A Hard Time

Posted by Charlie Recksieck on 2022-04-14 Read post

5 Not So Innocuous Code Changes
Unforced Errors In Software Deployment

Posted by Charlie Recksieck on 2022-04-07 Read post

Social Media Calendar
If You Don't Have One, Let's Make You One Now

Posted by Charlie Recksieck on 2022-03-31 Read post

Gas Prices
My Two Cents To Keep In Mind

Posted by Charlie Recksieck on 2022-03-24 Read post

Memory Hogs (Part 2)
Problem Child Example Of A Memory Leak Website

Posted by Charlie Recksieck on 2022-03-10 Read post

Memory Hogs (Part 1)
Problem Child Example Of A Memory Leak Website

Posted by Charlie Recksieck on 2022-03-03 Read post

Thank You Cards
Trust Us On This One

Posted by Charlie Recksieck on 2022-02-17 Read post

Does Your Website Have Broken Links?
It's A Simple Question ... With A Simple Answer

Posted by Charlie Recksieck on 2022-02-10 Read post

MySQL to MySQLi
Helping You Through A MySQL Migration

Posted by Charlie Recksieck on 2022-01-13 Read post

Robots.txt File
You Have One On Your Website, Right?

Posted by Charlie Recksieck on 2022-01-06 Read post

Top 10 Software Stories of 2021
Quick Explanations and Takes

Posted by Charlie Recksieck on 2021-12-30 Read post

Caching: Speed, Efficiency & The Right Thing To Do
Tips For Web Browsers ... And Web Developers

Posted by Charlie Recksieck on 2021-12-09 Read post

Twitter Lists - Are You Using Them?
Improve Your Twitter Life: A Primer To Curated Lists

Posted by Charlie Recksieck on 2021-12-02 Read post

Things I Learned About Software From Things Tina Fey Learned About Producing From Lorne Michaels
Part 2: Nerds thru Crazy People

Posted by Charlie Recksieck on 2021-11-18 Read post

Things I Learned About Software From Things Tina Fey Learned About Producing From Lorne Michaels
Part 1: Creativity Overrated thru It's Showtime

Posted by Charlie Recksieck on 2021-11-11 Read post

Find My Version Of .NET Framework
Where To Find Your .NET Version

Posted by Charlie Recksieck on 2021-11-04 Read post

60 Songs About Technology And Progress
Or Kinda About Technology

Posted by Charlie Recksieck on 2021-10-28 Read post

BS BS Podcast BS
Riding Bill Simmons Podcast Coattails

Posted by Charlie Recksieck on 2021-10-21 Read post

Lies and Damned Lies in One Statistic
Evolution of a Misleading Infographic

Posted by Charlie Recksieck on 2021-10-14 Read post

The Great Facebook Outage of 2021
Wha Happened?

Posted by Charlie Recksieck on 2021-10-07 Read post

No Assumptions When You Are Designing
Too Close To It

Posted by Charlie Recksieck on 2021-09-30 Read post

How Much Data To Collect On Signup/Contact
Don't Turn Off New Prospects With Too Many Fields

Posted by Charlie Recksieck on 2021-08-26 Read post

How Much Should I Tweet
Or When Would I Unfollow You?

Posted by Charlie Recksieck on 2021-07-15 Read post

Step Away From The Desk
Take A Break

Posted by Charlie Recksieck on 2021-06-03 Read post

Treat Yo' Self
Buy A Good Laptop

Posted by Charlie Recksieck on 2021-05-13 Read post

Zoom Etiquette
Save Time ... And Embarrassment

Posted by Charlie Recksieck on 2021-04-08 Read post

Cyber-Safety
Even More Important Than Cybersecurity

Posted by Charlie Recksieck on 2021-03-25 Read post

Seinfeld, Plots, Premises and Technology
Would They Hold Up?

Posted by Charlie Recksieck on 2021-02-25 Read post

Storing Passwords In Bookmarks
A Good Bad Idea

Posted by Charlie Recksieck on 2021-02-04 Read post

Advice To Client Dabbling In SEO
A Real Client Email This Week

Posted by Charlie Recksieck on 2021-01-28 Read post

One Less Blog Post In The World
A Low-Stakes Controversy

Posted by Charlie Recksieck on 2021-01-14 Read post

Free Website (Or App/Code) Review
Merry Christmas From Us

Posted by Charlie Recksieck on 2020-12-24 Read post

Worker Attributes - A Thought Experiment
Stupid vs. Smart, Lazy vs. Industrious

Posted by Charlie Recksieck on 2020-12-03 Read post

Write Your First Python Program In 10 Minutes
Even If You've Never Programmed Before

Posted by Charlie Recksieck on 2020-11-19 Read post

Geek Speak!
Cheatsheet For Software Terms

Posted by Charlie Recksieck on 2020-11-12 Read post

AutoCAD and APIs (Part 3)
Taking A Look

Posted by Charlie Recksieck on 2020-11-05 Read post

AutoCAD and APIs (Part 2)
Getting You Started

Posted by Charlie Recksieck on 2020-10-29 Read post

AutoCAD and APIs (Part 1)
I Define An "API" (Again)

Posted by Charlie Recksieck on 2020-10-22 Read post

Vote
Finally, A Short Blog Post From Us

Posted by Charlie Recksieck on 2020-10-15 Read post

Ultra-Wide Screens (Part 2: Web Design)
Does Your Site Need To Accommodate It?

Posted by Charlie Recksieck on 2020-10-08 Read post

Ultra-Wide Screens (Part 1: The Web)
Everything Looks Different

Posted by Charlie Recksieck on 2020-10-01 Read post

Most Influential Books On My Career - Part 2
More Generic, Business-Related

Posted by Charlie Recksieck on 2020-09-24 Read post

Most Influential Books On My Career - Part 1
Software Developer Edition

Posted by Charlie Recksieck on 2020-09-17 Read post

Subdomain Security
The Public Can See Your Subdomains, FYI

Posted by Charlie Recksieck on 2020-09-10 Read post

The Old Construction Vs. Software Analogy
I Still Like It

Posted by Charlie Recksieck on 2020-08-20 Read post

Case Study #1: 2014 Utility Company Upgrade (Part 2)
Good Decisions, AutoCAD and Otherwise

Posted by Charlie Recksieck on 2020-08-06 Read post

Case Study #1: 2014 Utility Company Upgrade
Spoiler Alert: Taking Time = Success

Posted by Charlie Recksieck on 2020-07-30 Read post

Is Organic Search Dead?
Why I'm Happy It Might Be

Posted by Charlie Recksieck and Craig Choisser on 2020-07-23 Read post

Handling A Software Developer
Things To Know About Programmers

Posted by Charlie Recksieck on 2020-07-16 Read post

Business/Life Lessons From Cameron Crowe Movies
Say Everything: More Life Lesson Than Business Lesson

Posted by Charlie Recksieck on 2020-07-09 Read post

Autocad Regression Testing
Use A Macro (Or Action Recorder)

Posted by Charlie Recksieck on 2020-07-02 Read post

Protesting: Having An Objective
"A Goal Without A Plan Is Just A Wish"

Posted by Charlie Recksieck on 2020-06-25 Read post

Help Me Help You
Managers' Golden Rule

Posted by Charlie Recksieck on 2020-06-18 Read post

Uptime
Out Of Sight, Everything Is Alright

Posted by Charlie Recksieck on 2020-06-11 Read post

You Are Lucky
Things I Should Acknowledge Before Running My Mouth About Riots

Posted by Charlie Recksieck on 2020-06-04 Read post

Brownfield vs. Greenfield (Part 2)
aka Existing Code vs. Starting Over

Posted by Charlie Recksieck on 2020-05-28 Read post

Brownfield vs. Greenfield (Part 1)
aka Existing Code vs. Starting Over

Posted by Charlie Recksieck on 2020-05-21 Read post

Fantasy Football & Work & Time Wasted (Part 2)
Sometimes A Fantasy Is All You Need

Posted by Charlie Recksieck on 2020-05-14 Read post

Fantasy Football & Work & Time Wasted (Part 1)
Sometimes A Fantasy Is All You Need

Posted by Charlie Recksieck on 2020-05-07 Read post

Staging: What's Between Development and Production
Environmentally Conscious

Posted by Charlie Recksieck on 2020-04-09 Read post

The Argument Settler
Sock, Shoe, Sock, Shoe vs. Sock, Sock, Shoe, Shoe

Posted by Charlie Recksieck on 2020-04-02 Read post

So Now You're Working At Home (Part 2)
How It Changes Your Life, Your Business & Society

Posted by Charlie Recksieck and Laura Goodsell on 2020-03-26 Read post

So Now You're Working At Home (Part 1)
A Helpful Telecommuting Primer

Posted by Charlie Recksieck and Laura Goodsell on 2020-03-19 Read post

Alternative SEO Besides Google
Some Great Search Engines Aren't Search Engines

Posted by Charlie Recksieck on 2020-03-12 Read post

Reading Autocad DWGs When Closed
The .ReadDWGFile Method

Posted by Charlie Recksieck on 2020-03-05 Read post

Screwing Up Can INCREASE Customer Loyalty?
Handling A Problem Well

Posted by Charlie Recksieck on 2020-02-20 Read post

Kobe Bryant, What It Takes To Be Successful (In Life)
Part 2: What Is Success?

Posted by Charlie Recksieck on 2020-02-13 Read post

Kobe Bryant, What It Takes To Be Successful (In The NBA)
Part 1: The NBA

Posted by Charlie Recksieck on 2020-02-06 Read post

Audit Your Site
Checklist To Evaluate The Health Of Your Website

Posted by Charlie Recksieck on 2020-01-30 Read post

Estimating Bug Fixes
"2 Hours Or 2 Days"

Posted by Charlie Recksieck on 2020-01-23 Read post

Your Site Might Be Better Than ATT, Apple, Walmart
We Look At "Fortune 10" Company Sites

Posted by Charlie Recksieck on 2020-01-16 Read post

Skills Tests: What You Do Or Don't Know Can Help You
An Argument For Giving Yourself Skills Assessments

Posted by Charlie Recksieck on 2020-01-09 Read post

End Of Year Web Maintenance
Big Or Small Companies: Quick Things To Do

Posted by Charlie Recksieck on 2019-12-26 Read post

Set Up A "Work Date"
Creative, Energizing Places To Work Outside Of The Office

Posted by Charlie Recksieck on 2019-12-19 Read post

Programming Languages - Part 2: Choosing A Language
Advice Depending On Your Situation

Posted by Charlie Recksieck on 2019-11-21 Read post

Programming Languages - Part 1: Lifespan of Languages
How Long Do They Stick Around

Posted by Charlie Recksieck on 2019-11-14 Read post

Everything My Dad Taught Me About Advertising (But You Weren't Afraid To Ask)
Grant Recksieck On Advertising

Posted by Charlie Recksieck on 2019-11-07 Read post

What's An API (Part 4)
Web Services and APIs

Posted by Charlie Recksieck on 2019-10-31 Read post

What's An API (Part 3)
Application APIs

Posted by Charlie Recksieck on 2019-10-24 Read post

What's An API (Part 2)
Operating Systems APIs

Posted by Charlie Recksieck on 2019-10-17 Read post

What's An API (Part 1)
The Basics

Posted by Charlie Recksieck on 2019-10-10 Read post

Life/Business/Software Lessons From The Big Lebowski
The Dude Abides

Posted by Charlie Recksieck on 2019-09-26 Read post

Should You Blog?
Go Ahead, Show Us You're An Expert!

Posted by Charlie Recksieck on 2019-09-12 Read post

Telecommuting (Part 2)
Everybody Wins

Posted by Charlie Recksieck on 2019-09-05 Read post

Telecommuting
Everybody Wins

Posted by Charlie Recksieck on 2019-08-29 Read post

Google Dorking
How to Use It, How To Protect Yourself From it

Posted by Charlie Recksieck on 2019-08-22 Read post

Technology In Movies (Part 2)
Rating the Computers, Robots, Programmers, Droids, Hackers and A.I.s

Posted by Charlie Recksieck on 2019-08-15 Read post

Technology In Movies (Part 1)
Rating the Computers, Robots, Programmers, Droids, Hackers and A.I.s

Posted by Charlie Recksieck on 2019-08-08 Read post

Show Some Love For PDL
Great Way To Design Code & Document It At The Same Time

Posted by Charlie Recksieck on 2019-08-01 Read post

Political Debate Bingo is Up!
Making Politics Fun Again

Posted by Charlie Recksieck on 2019-07-25 Read post

Staff Work Principles
Lessons From My High School Teacher

Posted by Charlie Recksieck on 2019-07-18 Read post

When Is A List An Integer?
A Cool Trick, Should You Need It

Posted by Charlie Recksieck on 2019-07-11 Read post

Independent's Day
Mostly Pros (Some Cons) About Small Software Firms

Posted by Charlie Recksieck on 2019-07-04 Read post

Designers Gonna Design, Programmers Gonna Google
Looking Up What You Don't Know

Posted by Charlie Recksieck on 2019-06-27 Read post

Business/Life Lessons From Game Of Thrones
Success Is Coming

Posted by Charlie Recksieck on 2019-06-20 Read post

Welcome To The Blog
A Few Notes

Posted by Charlie Recksieck on 2019-06-13 Read post